Do you have international experience in marketing or commications or a related role?
Are you an effective negotiator, familiar with operating globally in different cultures and able to build effective partnerships?
This role will see you taking responsibility for the delivery of direct student recruitment activity for the international market segments. International student recruitment delivers an essential part of the University’s core strategic objectives in achieving enrolment targets and as such this is a role of particular responsibility in the context of a demanding, competitive and complex global market environment.
Supporting our responses to changing patterns of demand for global higher education, and University of Kent programmes in particular, you will contribute to effective planning and anticipate market demands by implementing plans that are proactive and creative, to achieve challenging strategic goals.
With particular responsibility for outreach recruitment activity in international markets, and by managing the delivery of the university’s international offices, you will work in collaboration with the Student Recruitment team and colleagues in the wider Directorate to inform effective and innovative recruitment activity.
As an International Promotions Manager you can expect to be involved in:
- Working with the International Student Recruitment Lead to support the development of the strategy for direct international student recruitment and manage the development and delivery of recruitment plans for regions and markets
- Delivering the portfolio of activity aimed at the initial engagement and progression of prospective international students, delivering creative programming which motivates the application and enrolment choices in order to achieve cohort targets
- Representing the University at various international student recruitment fairs and events globally, both in person and online, and ensuring an effective programme of follow up and conversion of interest from these events
- Contributing to analysis of the performance of the international student recruitment strategy and using this detailed understanding to shape and deliver plans that offer effective responses and solutions for the Kent programme
What will you bring to the role ?
- A degree or an equivalent qualification or experience
- Experience working at an equivalent level in an education industry or related setting (and preferably in higher education)
- An understanding of the market for UK higher education and the broader context, both internationally and for international students in the UK
- Experience with using data, conducting market research, providing market intelligence and insight to inform the development and delivery of plans
What we can offer in return:
As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:
- Hybrid working options allowing a flexible blend of office and home working (to be agreed in line with business needs)
- 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
- Excellent pension scheme with generous employer contributions
- Corporate employee-funded healthcare plan, in partnership with Benenden Health
For more information about what you can look forward to if you join us, visit our dedicated webpage: Working at Kent
We are ambitious for our people, our communities and the region we serve – join us in making the world a better place. Visit our website for more on who we are: http://www.kent.ac.uk/about/
Please see the links below to view the full job description and to apply for this post. For further information regarding the application process, please contact peopleserviceshr@kent.ac.uk quoting reference number EE-017-26-R
*Occasionally we may need to close a vacancy before the published deadline due to a high number of applications being received, therefore we strongly advise you to submit your application as soon as possible. (All vacancies will be open for at least one week.)
PLEASE NOTE: We prioritise applications from current University of Kent redeployees. We will let you know if this post is to be filled by a redeployee as, in this instance, your application will unfortunately not be taken forward.
We know applicants may use AI tools to help prepare job applications. For guidance on how to use AI responsibly and effectively, see: Using AI in your job application
Applications must be made via the University’s online application system; CVs or details sent directly to the department or via email cannot be considered.
The University of Kent values diversity and equality at all levels.